With a weekly release of some Opera product I have almost stopped paying attention to ourselves. But once in a great while something huge happens. Yesterday was one such time. I do of course refer to the limited release of Opera Mini, limited to Norwegians that is, not limited in scope.
This is huge for a number of reasons. It affect a huge number of devices, the hugest number really except for TV sets, of which there are twice as many in the world.
The download size is great too. A standing idle question we have had since the beginning is: How small can we make Opera? And the answer is: The size of a normal MMS message, at around 55 KB. That is way smaller than the floppy disk Opera 3 fit into.
It also introduced our first TV campaign ever, featuring a quirky set of ads from where this title is stolen.
What I really liked about this release is that the distribution was the way I would want it to be. All you do is send a SMS (Opera to 1984) and you’re an Opera user. In theory at least, as different operators, different handsets with different telephony integration and versions of Java, different settings for WAP or web have conspired to make the process not quite as transparent. But compared to the normal discovery and installation process this is a huge improvement. You have a phone, you want the Internet, you got it.